LIA BLOCK Becomes First Female Driver to Partner with Energy Drink Brand

February 25, 2025

by Danielle Oster // from www.mediapost.com

• LIA BLOCK continues her barrier-breaking streak, becoming the first female driver to land an energy drink partnership with Rockstar Energy at just 18 years old. This milestone adds to her already impressive resume that includes being retained by Williams Racing and ART Grand Prix for the 2025 F1 season.
• The teenager has been rewriting the record books since 2023 when she became the youngest American Rally Association champion ever at 16, winning the ARA Open Two-Wheel-Drive Class Championship. She followed that up by becoming both the youngest driver and first woman to compete in Nitrocross Group E class.
• Rockstar Energy’s decision to sign BLOCK reflects their strategy to diversify their athlete roster beyond traditional male-dominated partnerships, following their recent addition of LPGA golfer Charley Hull. The brand is making these moves while facing declining sales and increased competition in the crowded energy drink market.

art grand prix, formula one, rockstar energy, williams racing