AWW...YOU THOUGHT RACING WAS JUST FOR MEN, DIDN'T YOU?
Well bless your heart…
While women's sports has rightfully exploded, women in motorsports - the sport that can mean the most for women - are invisible. GRRL! has a ridiculously simple solution...
THE WORLD'S hub for women in motorsports
Racing is the
only major worldwide sport where men and women compete head-to-headthe core issue
Read that again
… and let it sink in.Unlike tennis or golf or track or skiing or swimming or basketball or soccer or any other sport, in motorsports there is no women’s league, no handicaps, no equalizers. Helmets go on and gender disappears.
When the winner in motorsports is a woman, she’s not the best woman, she’s the best, p-e-r-i-o-d.
Now let that sink in. Imagine a woman as the basketball or soccer or other overall MVP. Impossible, but it can happen in racing (and it will).
So even if you’ve never given a sh*t about racing before, you need to start and lean into these incredible women, starting now.
Sorry Star Trek, racing is the final gender frontier.
ALBA HARUP LARSEN - Karting Champion, F4 British + F1 Academy Racer
while you were sleeping on women in racing, grrl! has been tracking:
23
from Countries
- 708
racers (so far)
12
racing Categories
scan a sports site and count the stories about women in racing.
Go ahead. We’ll wait.
Come back when you get to 1.
sisyphus in fire suits
A first year WNBA team sold every one of their 18,064 seats for every game. Soccer, tennis, golf have all been on record-breaking years. The world of women’s sports is must-see. And here’s where it gets crazy: F1 reports 40% of their ticket sales are to women, and with all that women in motorsports are invisible.
The most generous estimates peg media coverage of ALL women’s sports at 15%, of which basketball, tennis, and golf take up 35%, 22%, 18% respectively. Softball? 5%. Combat sports? 1.5%.
Racing? < 1%. The most important sport for gender equality gets 1% of 15%… or 0.15%! It gets worse…
The brutal reality: No coverage = no audience = no sponsors = no money = no chance. In the most expensive sport in the world (a single F1 engine costs >$15 million), that’s not only frustrating – it’s devastating.
Unlike other women’s sports with teams, leagues, and PR departments endlessly promoting them, women in motorsports are fighting stereotypes and financial prejudice on their own.
Until now…
SARA BOVY - Iron Dames Team Member / Racer social media to the rescue? really?!?
Calling on the most powerful social media force on earth is… girls.
pitching to your strike zone
How? CLICK. SHARE. REPEAT.
CLICK: every click builds a racer’s brand.
SHARE: every share grows their audience.
REPEAT: consistent support builds a following sponsors will absolutely notice.
Here’s why this works: Sponsors follow eyeballs and engagement metrics. When you click and share, you’re creating the audience data that brings these women the financial backing they need to compete.
People that love racing haven’t been enough. We need those that are new to racing – um, YOU!
Drive to Survive proved women can be freaking fanatic about racing – 40% of F1 viewers and ticket buyers are women. The female audience exists. We just need to connect it to WOMEN in racing.
People have maligned your social media skills forever. Time to show the world what you can do to help women compete against the men!
CLICK. SHARE. REPEAT.
MIKAYLA MOORE - Motorcycle Racing Champion the grrl! vision
Imagine…
Join us! Find a RACER and FOLLOW!… if the world no longer called them women racers – just racers
… if young girls grew up seeing women on the podiums of the biggest races not as novelties but as frequent champions
… you clicking away like the social-media beast you are like you were changing the world – because you are.
Now realize some of that future is already underway: women like Brittany Force, Jamie Chadwick, the Iron Dames, Lilou Wadoux, Kayla Yaakov, Susie Wolff, Natalie Decker, or Katherine Legge and many more are already punching massive holes in the outdated male stereotype of racing.
Thousands of young girls around the world are already living in a better world than their mothers. They’re seeing more and more women in racing, (and so are the boys they’re racing).
They’re seeing women starting to get the recognition, coverage, and sponsorship that’s been long-denied. They’re realizing their dreams are no longer crazy fantasies because the world is starting to stop penalizing them for being girls.
It is happening. It won’t stop. And GRRL! is here to let everyone know.
Join us, you crazy social media monster, you!
CLICK. SHARE. REPEAT.
yes, we can help change the world
BRITTANY FORCE - 2-Time NHRA Top Fuel Champion / All-Time Speed Record Holder
