NICOLE HAVRDA Lands Major Sponsorship Deal with AI Marketing Platform

November 18, 2025

• NICOLE HAVRDA secured a significant sponsorship deal with AI marketing platform Metadata.io, becoming the face of their new MetadataONE product launch. At just 19, she’s making waves as both the first female Formula Pro USA Champion and one of F1 Academy’s newest drivers—proving that talent recognition extends far beyond the track when companies smart enough to spot rising stars come calling.
• The partnership positions HAVRDA as more than just a sponsored athlete; she’s the embodiment of Metadata’s core values of speed, precision, and continuous optimization. While some might see this as typical corporate sports marketing, HAVRDA’s quote about racing and marketing sharing “the same foundation: data, precision, and continuous optimization” shows she’s not just lending her name but actively engaging with the brand’s mission.
• F1 Academy continues proving its worth as a platform that attracts serious business partnerships, with HAVRDA set to represent Metadata at this week’s Las Vegas event. The timing isn’t coincidental—brands are finally recognizing that women’s motorsport offers authentic storytelling opportunities with athletes who embody the performance metrics these companies actually value, rather than just checking diversity boxes.

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