ALISHA PALMOWSKI Gets Custom Oracle Red Bull F1 Wrap at Canadian Grand Prix

December 2, 2025

• ALISHA PALMOWSKI made waves at the 2025 Canadian Grand Prix when she debuted a custom car wrap designed by cybersecurity company 1Password for her Oracle Red Bull Racing F1 car. The partnership represents a significant brand activation moment, showcasing how tech companies are leveraging Formula 1’s global reach through driver-specific collaborations.
• The custom wrap was part of 1Password’s broader sports marketing strategy that has proven highly effective, with their previous “What Not to Do” campaign at the Presidents Cup generating over 12 million impressions and driving a 14% increase in account creation. PALMOWSKI’s car became a moving billboard for digital security awareness on one of racing’s biggest stages.
• While the article focuses primarily on marketing success stories, PALMOWSKI’s inclusion in Oracle Red Bull Racing’s roster highlights the continued integration of women drivers into major F1 operations. The Canadian Grand Prix debut marks another milestone for visibility of female talent in the sport’s premier racing series.

1password, canadian grand prix, formula 1, oracle red bull racing