Video Description from YouTube:

Recorded February 19, 2026.

MIC Symposium // Ride With Us: Building our Industry, Building our Community, Together

The powersports industry stands at a pivotal moment. New technologies, including the fast-growing eBike community, changing demographics, and shifting consumer expectations are redefining how people discover and engage with riding. To ensure a strong and sustainable future, the industry must work collaboratively to attract, educate, and retain the next generation of riders.

This panel brought together leaders whose experiences span across the industry — from online and brick-and-mortar retail, to aftermarket, rider training, and community engagement. They discussed how their organizations are advancing rider growth and how collective action across these areas can amplify that impact.

Growth in powersports depends on a shared vision — where every sector works together to lower barriers, strengthen rider confidence, and celebrate the joy of the ride. This session inspires action and collaboration, components necessary for our industry to thrive for generations to come.

Panelists:
Steve Bontempo
President, RevZilla & J&P Cycles
CMO, Comoto

Andre Albert
Director, Market Expansion & Events
Motorcycle Industry Council

Corey Eastman
Director of Rider Education Expansion
Motorcycle Safety Foundation

Moderated by:
Laurette Nicoll
Producer, Host, Reporter
Formula 1, Formula Drift, Mecum Auctions, and AMA Hall of Fame

Audience Question Wrangler:
Andria Yu
Vice President of Communications
Motorcycle Industry Council
Motorcycle Safety Foundation