ALBA LARSEN Stars in Tommy Jeans Campaign, Blends Racing & Fashion

March 3, 2026

• ALBA HURUP LARSEN, the 17-year-old Danish F1 driver, landed a starring role in Tommy Jeans’ Spring 2026 campaign alongside Jang Won Young and other global ambassadors. The collaboration showcases how she’s building her brand beyond racing, using fashion as another platform to inspire young women in motorsports while staying true to her “sporty but sophisticated” aesthetic.
• The campaign shoot in London gave LARSEN a chance to flex different muscles than her usual track work, describing the experience as “electric” and noting how creative collaboration felt like “a different kind of adrenaline.” She emphasized that confidence isn’t just about speed and winning—sometimes it’s about standing still and owning who you are, showing her maturity beyond her years.
• LARSEN’s style evolution mirrors her racing journey, moving from purely practical choices to intentional pieces that reflect strength through structure. Her go-to look from the collection—a navy blazer with cropped polo and wide denim—captures her philosophy of mixing sporty and tailored elements without overcomplicating, proving that authentic style can be as powerful as any podium finish.

danish racing, fashion campaigns, formula 1, tommy jeans