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SEPHORA Partners F1 ACADEMY, Backs Rookie NATALIA GRANADA for 2026 Season

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March 11, 2026

GRRL! SUMMARY:

  • NATALIA GRANADA completes 2026 F1 ACADEMY grid as rookie driver for SEPHORA operated by PREMA, featuring signature black-white-red livery after impressing at 2025 inaugural rookie test.
  • SEPHORA becomes Official Beauty Retail Partner of F1 ACADEMY with global presence spanning 35 markets, bringing immersive glam bars to select races and elevating series profile internationally.
  • Partnership launches as season begins in Shanghai, with SEPHORA also sponsoring new end-of-year drivers’ celebration and providing glam bars at 18 F1 Paddock Club events throughout 2026.
  • SUSIE WOLFF emphasizes partnership transcends beauty stereotypes, while GRANADA calls alignment between confidence in sport and beauty empowering for female drivers’ ambitions and development pathway.

UPCOMING:

  • F1 Academy Season Opener – Shanghai, China (supporting Formula 1 Heineken Chinese Grand Prix)

LINKS TO RACER'S PROFILE PAGES:

NATALIA GRANADA SUSIE WOLFF

all-female f1 academy, prema, sponsors

GRRL! summary based upon reporting originally appearing on newsroom.sephora.com