JESSICA HAWKINS Leads Elemis Push Into F1 as Brand Grows Paddock Presence
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May 1, 2026
GRRL! SUMMARY:
- JESSICA HAWKINS tapped as Elemis’ first F1 brand ambassador, championing women’s roles in motorsport while the skin care brand becomes first beauty presence in Grand Prix paddocks with Aston Martin partnership.
- Elemis delivered 1,000+ spa treatments across 2025 season paddock clubs globally, targeting untapped female F1 audience while surprisingly attracting strong male clientele engagement at trackside activations.
- Brand expands Miami presence beyond paddock into Beach Fan Fest, positioning at intersection of beauty and high-performance sport following Netflix-fueled F1 popularity surge among diverse demographics.
- Silverstone British Grand Prix plans include expanded London activations and viewing parties, leveraging racing’s high-octane energy to introduce wellness-focused experiences to new international luxury audience.
UPCOMING:
- Miami Grand Prix – Elemis Pit Stop spa at Aston Martin Paddock Club and AMF1 I/AM Beach pop-up activation
- British Grand Prix at Silverstone, July – Enhanced paddock spa with City of London events and Elemis store activations
LINKS TO RACER'S PROFILE PAGES:
GRRL! summary based upon reporting by Samantha Conti originally appearing on wwd.com
