ELLA LLOYD Joins McLaren F1 Academy Backed by Liquid I.V. Partnership
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May 6, 2026
GRRL! SUMMARY:
- ELLA LLOYD represents McLaren in F1 Academy with Liquid I.V. branding prominently featured on her racing overalls as part of partnership running through 2027.
- Tennis player AYAN BROOMFIELD’s Las Vegas Grand Prix partnership with Liquid I.V. delivered massive social results: 694% TikTok engagement spike and 71% Instagram increase in Q4.
- F1’s female fanbase surged to 42% in 2025 from 37% previously, creating prime marketing environment for brands targeting younger, more diverse audiences at racing activations.
UPCOMING:
- Project Glow music festival – Liquid I.V. activation summer 2026
- Lollapalooza – Liquid I.V. marketing presence summer 2026
LINKS TO RACER'S PROFILE PAGES:
GRRL! summary based upon reporting by Andrea Morabito originally appearing on www.chiefmarketer.com
