JESSICA HAWKINS and MATHILDA PAATZ Lead Aston Martin’s Diversity Push

May 17, 2026

• JESSICA HAWKINS serves as driver ambassador and head of F1 Academy at Aston Martin Aramco, positioned as role model for younger female fans entering motorsport’s expanding demographic.
• MATHILDA PAATZ competes as F1 Academy driver under Aston Martin banner, part of team’s strategy to attract 42 percent female fanbase through visible representation in junior formula.
• Aston Martin targets five-year plan making team natural choice for young female fans while maintaining traditional supporter base through dual-demographic engagement strategy and STEM outreach programs.

all-female f1 academy, aston martin, stem initiatives