SUSIE WOLFF Rallies All 10 F1 Teams to Back Women’s Racing Series

May 15, 2026

• SUSIE WOLFF transformed F1 Academy from empty grandstands at Circuit Paul Ricard to full F1 team backing, convincing Ferrari’s Fred Vasseur, McLaren’s Zak Brown, and Christian Horner despite her husband’s Red Bull tensions.
• The series faced collapse after season one with teams threatening departure over failed sponsorship searches. Original model split costs three ways between Liberty Media, drivers, and teams, creating market chaos.
• WOLFF’s strategic approach secured majority support first—six teams including Ferrari’s red livery commitment—before Toto Wolff’s Mercedes joined. Final three reluctant teams agreed once legal documentation progressed with confirmed seven.
• Commercial restructuring brought all assets in-house, eliminating disjointed sponsorship hunting that ranged from €5,000 to €500,000 asks. WOLFF credits tenacity and refusal to accept rejection for breakthrough.

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