JESSICA HAWKINS Among Female Drivers in Growing F1 Beauty Partnerships

click to enlarge

June 4, 2026

GRRL! SUMMARY:

  • JESSICA HAWKINS secured Elemis ambassador role as Aston Martin Aramco F1 team signed unprecedented skincare partnership, marking growing investment in female driver visibility beyond traditional racing sponsors.
  • Sephora’s F1 Academy partnership targets female-focused championship development, aligning beauty retail giant with women’s progression pathway in motorsport through multi-year commitment to series infrastructure.
  • Charlotte Tilbury’s 2024 series partnership specifically aimed at boosting women in motorsport, demonstrating premium beauty brands recognizing female demographic engagement opportunity within F1’s expanding global audience reach.

UPCOMING:

  • Pure Beauty Awards 2026 submissions open for innovative product launches

LINKS TO RACER'S PROFILE PAGES:

JESSICA HAWKINS

all-female f1 academy, aston martin, autodromo enzo e dino ferrari, formula 1

GRRL! summary based upon reporting by Lollie Hancock originally appearing on cosmeticsbusiness.com