EILEEN GU and BIANCA BUSTAMANTE Lead Female Stars at Monaco Grand Prix

June 24, 2026

• EILEEN GU ranked fifth among Monaco Grand Prix celebrity voices, generating $430,000 MIV as the Olympic freestyle skier brought crossover appeal to the paddock during Louis Vuitton’s Monaco takeover weekend.
• BIANCA BUSTAMANTE delivered strong seventh-place performance with $410,000 MIV at Monaco, establishing herself as rising motorsports talent amid the grid’s star-studded celebrity presence and high-profile brand activations.
• ARYNA SABALENKA generated $2.3 million MIV at Roland-Garros, ranking third among tournament celebrity voices behind João Fonseca and Novak Djokovic as the women’s tennis star drove significant engagement throughout the clay court event.
• TRINITY RODMAN featured in Adidas’ World Cup campaign alongside Timothée Chalamet, Jude Bellingham and Lionel Messi, contributing to the tournament’s record-breaking $5.4 billion MIV ahead of kickoff in the massive global activation.

extreme h world cup, monaco grand prix, roland-garros