RAFAELA FERREIRA, ALISHA PALMOWSKI Lead Beauty-Motorsport Crossover

July 1, 2026

• RAFAELA FERREIRA pilots VCARB F1 Academy entry with special Anastasia Beverly Hills Kiss Theory livery at Silverstone, marking beauty brand’s boldest motorsport statement supporting women in racing’s historic male-dominated sphere.
• FERREIRA praises beauty-motorsport integration as validation of women’s presence on and off track, noting F1 Academy’s three-year evolution has attracted diverse, gender-balanced fan demographics reshaping series identity.
• ALISHA PALMOWSKI receives Anastasia Beverly Hills product support alongside FERREIRA as part of August 2025 multiyear partnership covering Red Bull Racing and VCARB Academy Programs with prominent chassis branding.
• Brand president Claudia Soare positions Silverstone debut—F1 Academy’s first at iconic circuit—as strategic platform challenging feminine-competitive dichotomy while targeting younger, women-centric motorsport audience growth.

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