Original VIDEO SERIES: sponsorship and funding
GET FUNDED!
Interviews with the experts, marketers, and racers who have expert-level knowledge to help drivers and teams find real funding — how sponsorship works today, and how to set yourself up for the best chances of success.
Megan Meyer
2x World Champion Drag RacerEp02: Stop Chasing Money and Start Providing Value to Land Bigger & Better Sponsors | Megan Meyer
Megan breaks down why the old gold/silver/bronze sponsorship packages don’t work anymore, the most common mistake racers make when chasing sponsors, and how to build a funded relationship like a courtship rather than a cold pitch.
Erica Sietsma
AutoFluencer CreatorEp01: WHY YOU’RE NOT GETTING SPONSORED & How to Improve Your Chances
Erica explains what sponsors are looking for and how to provide the most important information. She introduces her software (free version available) to track your social media Earned Media Value - an important metric sponsors want to see.
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