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Sephora Sponsors F1 Academy and Rookie Driver NATALIA GRANADA for 2026 Season

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August 31, 2026

GRRL! SUMMARY:

  • NATALIA GRANADA secures major rookie season backing as Sephora sponsors her PREMA-operated F1 Academy car, marking cosmetics giant’s entry into motorsport with branded race vehicle and driver partnership.
  • Sephora deploys trackside Glam Bars at select F1 Academy rounds while extending beauty retail experiences to F1 Paddock Club guests across 18 Grands Prix throughout 2026 season.
  • Partnership positions F1 Academy as platform for lifestyle brand integration, leveraging women’s motorsport to access Formula 1’s global audience through experiential activations beyond traditional automotive sponsorships.

UPCOMING:

  • F1 Academy 2026 season races with Sephora trackside activations
  • Sephora Glam Bar experiences at 18 Formula 1 Grands Prix

LINKS TO RACER'S PROFILE PAGES:

NATALIA GRANADA

all-female f1 academy, formula 1, prema racing

GRRL! summary based upon reporting by Mursal Rahman originally appearing on www.trendhunter.com