JESSICA HAWKINS Champions Women’s F1 Progress at Elemis Partnership Event

July 3, 2025

by Samantha Conti // from wwd.com

• JESSICA HAWKINS, Aston Martin Aramco F1 Team driver ambassador and head of F1 Academy, reflected on two decades of progress during an Elemis partnership event in London. While she could “count the number of women on one hand” when she started racing 20 years ago, she now sees significantly more women as drivers, mechanics, engineers, and managers – though acknowledges we “still need to make it a more inclusive place.”
• The timing couldn’t be better for this push, as Nielsen data reveals that 41% of F1 fans are now women, with the 16-24 age group representing the fastest-growing female fan base. This demographic shift creates unprecedented opportunity for organizations like More Than Equal, which board member KATE BEAVAN says is using algorithm-based talent identification to spot female drivers whose abilities often get overshadowed by male counterparts in early training stages.
• More Than Equal’s mission goes beyond just finding talent – they’re building a comprehensive pipeline to support young women through what BEAVAN describes as the “grueling and incredibly expensive race to the top.” Their stated goal? Making history by developing the first female Formula 1 world champion, recognizing that the next decade will be critical for aspiring women drivers to break through motorsport’s highest level.

all-female f1 academy, aston martin aramco, formula 1, more than equal