TONI BREIDINGER Lands Dave & Buster’s Ambassador Deal With Custom Fire Suit

June 30, 2025

by Dave & Buster’s // from www.prnewswire.com

• TONI BREIDINGER scored a major win off the track, becoming Dave & Buster’s first-ever NASCAR driver ambassador. The Arab-American trailblazer will rock custom Dave & Buster’s branding on her No. 5 Toyota Tundra TRD Pro at Watkins Glen International on August 8th, proving that her marketability extends far beyond making history as the first Arab-American woman competing full-time in NASCAR’s national series.
• The partnership kicks off with a three-city tour that puts BREIDINGER directly in front of fans – Chicago on July 5th, NYC Times Square on July 18th, and Watkins Glen on race day. These aren’t just quick photo ops either; she’ll be challenging fans on racing games and signing custom merch, creating the kind of authentic fan engagement that smart brands recognize drives real loyalty.
• Dave & Buster’s is betting big on BREIDINGER’s social media reach and crossover appeal, launching a nationwide Leaderboard Challenge across five racing games with “epic prizes” on the line. It’s a perfect match – a driver who genuinely loves arcade racing games partnering with a brand that gets how to blend entertainment with competition, creating content that works for both NASCAR fans and casual gamers.

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