KATHERINE LEGGE Returns to NASCAR with e.l.f. Cosmetics Multi-Race Deal

April 10, 2025

by Joseph Srigley // from tobychristie.com

• KATHERINE LEGGE secured a multi-race partnership with e.l.f. Cosmetics for 2025, marking seven confirmed NASCAR appearances split between Cup and Xfinity Series. The deal puts a major beauty brand squarely behind women’s racing ambitions, with e.l.f.’s CMO noting female NASCAR fans are more engaged across all media than other sports – smart business recognizing an underserved audience that’s been waiting for this kind of representation.
• After a rocky Cup Series debut at Phoenix that ended in contact while being lapped, LEGGE gets her redemption tour starting Easter Weekend at Rockingham in the No. 32 Chevrolet for Jordan Anderson Racing. The schedule includes Memorial Day Weekend at Charlotte and the inaugural Cup race at Autodromo Hermanos Rodriguez – where she made history in 2019 as the first woman to win during a Formula E weekend, proving she knows how to handle pressure at new venues.
• This partnership builds on e.l.f.’s groundbreaking 2023-2024 support when LEGGE became the fastest woman to qualify for the Indy 500 and e.l.f. became the first beauty brand to primary sponsor both a car and the race itself. LEGGE’s quote about feeling “empowered” and wanting to be “respected as one of the best drivers in motorsport” cuts right to the heart of what we’re fighting for – recognition based on skill, not novelty.

jordan anderson racing, nascar cup series, nascar xfinity series, team chevrolet