KATHERINE LEGGE Returns to NASCAR with e.l.f. Cosmetics 7-Race Program

April 10, 2025

by Stephanie Sengwe // from people.com

• KATHERINE LEGGE is returning to NASCAR for at least seven races in 2024, starting with the Xfinity Series at Rockingham on April 19 and continuing through Cup Series races including Mexico City on June 15. The British driver made history in March as the first woman since Danica Patrick to start a Cup Series race, and she’s bringing that momentum back with expanded e.l.f. Cosmetics sponsorship.
• Her partnership with e.l.f. has evolved into something bigger than just branding – it’s become a “girl power movement” that’s making women feel seen in motorsports. The cosmetics brand modified their famous “Eyes. Lips. Face.” motto to “Eyes. Lips. Fast.” for LEGGE, and their collaboration won multiple awards last year for its creative activation around the Indy 500.
• What makes this partnership work is how e.l.f. actually listened to LEGGE’s practical concerns about wearing makeup under a helmet. They developed sweatproof products including Suntouchables setting spray with SPF and waterproof eyebrow pencil that work for her demanding racing conditions, proving that authentic collaboration beats surface-level sponsorship every time.

e.l.f. cosmetics, nascar cup series, nascar xfinity series, team chevrolet