KATHERINE LEGGE Returns to NASCAR with e.l.f. Cosmetics Backing 7-Race Deal

April 11, 2025

by Kelly Crandall // from racer.com

GRRL! SUMMARY:

KATHERINE LEGGE is making a serious NASCAR commitment with e.l.f. Cosmetics backing her return to the Xfinity Series, starting at Rockingham Speedway April 19. This isn’t just a one-off – we’re looking at seven confirmed races including Charlotte Motor Speedway, plus select Cup Series events starting with Mexico City in June. The 44-year-old Brit is “going all in” on stock cars after years splitting time between IndyCar and NASCAR.
Here’s what we love about this partnership: e.l.f. Cosmetics isn’t just slapping a logo on a car and calling it diversity. They’re shifting their entire motorsports focus from IndyCar (goodbye Indy 500) to follow LEGGE’s NASCAR ambitions. Chief marketing officer Kory Marchisotto gets it, noting female NASCAR fans are more engaged across all platforms than other sports. That’s the kind of strategic thinking that actually moves the needle for women in racing.
That Phoenix Cup Series debut spin that collected Daniel Suarez? LEGGE’s response tells you everything about her mindset: “Hell no, all this does is make me dig my heels in.” She’s heard the whispers about proving herself in stock cars, and instead of backing down, she’s doubling down. With Jordan Anderson Racing providing the Xfinity platform and an unnamed team for Cup races, LEGGE is building the foundation for a legitimate NASCAR career, not just making guest appearances.