JESSICA HAWKINS Becomes Face of Elemis in F1 Academy Partnership Push

May 1, 2025

by Nigel TAYLOR // from uk.fashionnetwork.com

• JESSICA HAWKINS scored a major win off-track, landing the brand ambassador role with luxury skincare company Elemis as part of their “trailblazing partnership” with Aston Martin Aramco’s F1 team. The deal positions her as the face of a brand that’s putting real money where its mouth is on women’s inclusion in motorsport.
• This isn’t just another pretty face partnership – HAWKINS brings serious credentials as Aston Martin Aramco’s head of F1 Academy and Driver Ambassador, meaning she’s already been working behind the scenes to grow the female audience in F1 and champion women across the industry.
• Elemis CEO Sean Harrington didn’t mince words about why they chose HAWKINS, praising her “fearless pursuit of progress in motorsport” and commitment to challenging the status quo. When a luxury brand talks about driving positive change and elevating female voices in sport, we’re watching to see if the actions match the press release promises.

all-female f1 academy, aston martin aramco, brand partnerships, formula one