About GRRL!

Change Women's World
With a Click?

Gender equality? Female empowerment? Equal pay? I was down. I thought I was totally a feminist, and then I had my little girl. 

Holy s**t was I wrong. Equality was no longer a nice idea; it needed to happen NOW! Patriarchal prejudices weren’t stupid; they were EVIL! Equal pay; don’t make me punch you!

Being a girl-dad has been like receiving every possible reward in life in one tiny little amazing bundle. And a complete spiritual revelation. But now that she’s grown into a strong, confident, self-reliant woman, I very much miss being useful. I miss belonging. I’ve lost my tribe.

And then I found racing

I realized racing is the only gender neutral sport in the world. The only sport where men and women compete head-to-head. That’s powerful. And can change the world. But…

In racing, everyone is a sole practitioner. Unlike women’s sports, there’s no PR department, no league agency, and no communal support. Every woman is on her own. And that was the crux of my enlightenment. Women in Motorsports need a community. They need to be able to support each other and have women around the world support them. It didn’t exist, so I built it.

Women have changed the world many times when banded together, always for the better. It’s time to do it again. To drive another big nail into the heart of gender inequality.

Women pilot planes, they run companies, discover cures, design solutions, power tech, and make humans. But to the world at large, racing is a man’s sport. Women racers don’t exist. We’re going to change that and help women reach the top steps of the podium. When a woman is declared The Best, Period, it will forever be imprinted in the minds and hearts of little girls around the world. So how do we start this revolution?

Follow them

That’s it! Just follow them.

Racing is insanely expensive. The most expensive sport on earth by far. Without equipment and teams, even the best racer can’t compete. So sponsors become the lifeblood of racing. And sponsors trade money for eyeballs.

See where we’re going?

If women start supporting women, it will revolutionize motorsports. And the beauty is that women supporting women returns rewards to all women. It’s a win-win, closed feminist loop. It costs nothing, yet the benefits come back to women everywhere.

Change the World

If just a fraction of women scrolling social media start following racers, their follower numbers explode. Sponsors will flock. Opportunities will rise. And change will happen.

For those that don’t want to follow racers because it will fill their feed with racers – god forbid! – you know changing the world isn’t easy, right? But there is an easy fix: create a second account just to follow racers. But then follow the f*** out of them!

Make sure to follow young racers. Girls are flooding racing at the grassroots level. Some programs report female participation at over 30%. This is tsunami time! There is a female tsunami heading for motorsports and equality. And you can play a big part. You can help it …

Race Like a GRRL!

Click. Share. Repeat. And change the world.

– Frank Laughlin
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Suggest, Ask, Submit, Comment!

I’d love to hear from you!

Ways to Support GRRL!

Any one of these will be a huge help:

  • Link to your profile (genuine backlinks are incredibly helpful for SEO)
  • Testimonials are super helpful and will go up on a dedicated page.
  • Telling your friends about GRRL! is a very GRRL! thing to do.
  • If you’re a racer, give us feedback, changes, deletions, or additions to your profile.
  • Update us on any racer, news story, or video we’ve missed.
  • Send me a note. Nothing fuels this solo effort more than hearing encouragement, suggestions, or improvements from women around the world.
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