ALISHA PALMOWSKI Gets Bold New 1Password Livery for F1 Academy Campaign

June 11, 2025

by Kanzah Maktoum // from www.forbes.com

• ALISHA PALMOWSKI landed a major partnership with cybersecurity giant 1Password for her first full F1 Academy campaign, complete with a custom livery designed by Canadian artist Kirsten McCrea. The red and blue design features dandelion seeds representing growth and change, debuting at the Canadian Grand Prix weekend in Toronto where 1Password is headquartered.
• 1Password COO Jeannie De Guzman emphasized the partnership goes beyond typical sponsorship, focusing on breaking barriers in male-dominated industries. The collaboration connects cybersecurity and motorsport through shared values of high performance and innovation, with both companies committed to creating lasting opportunities rather than token gestures.
• PALMOWSKI made it clear this isn’t about shortcuts or charity—F1 Academy serves as a legitimate stepping stone to work with Formula 1 teams and develop at the sport’s highest level. Her message to young girls watching is direct: “we absolutely have equal opportunity to males, and we deserve to be here,” positioning the series as serious preparation for motorsport’s pinnacle.

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