ALIYYAH KOLOC Champions Art Preservation Through Blockchain Partnership

May 22, 2025

by Utkarsh Roshan // from invezz.com

• ALIYYAH KOLOC has signed on as official ambassador for Raphael Coin, a blockchain project focused on fractional ownership of fine art. Her partnership launches with the brutal Taklimakan Rally in China (May 20-June 2, 2025), where she’ll pilot a Raphael-branded vehicle featuring the project’s logo across one of motorsport’s most punishing off-road events.
• Beyond just slapping a logo on her car, KOLOC is putting her money where her mission is—she’ll publicly announce her acquisition of RAPH tokens after the rally and donate 100% of proceeds to cultural heritage preservation initiatives through her philanthropic foundation. It’s refreshing to see an athlete who understands that platform responsibility goes deeper than surface-level sponsorship deals.
• The partnership centers around democratizing access to Renaissance master Raffaello’s “Recto: Study for the Battle of the Milvian Bridge” through tokenization. KOLOC’s involvement brings motorsport visibility to an innovative project that lets regular people own fractional shares of historically significant artwork—proving once again that women racers excel at bridging unexpected worlds and championing causes beyond the track.

blockchain partnerships, cultural preservation, off-road racing, taklimakan rally