AMANDA SORENSEN Lands Major Rockstar Energy Deal in Formula Drift Circuit

April 1, 2025

by Danielle Oster // from www.mediapost.com

• AMANDA SORENSEN just scored a major sponsorship deal with Rockstar Energy, proving that breaking barriers pays off when you’re the only woman in Formula Drift and already making history at 22. Her second-place finish at Old Bridge Township Raceway Park last year made her the first woman to podium in a Formula Drift USA ProSpec event—the kind of milestone that sponsors notice.
• Rockstar’s Director of Sports Marketing Steve Mateus called out SORENSEN’s “fearless attitude and natural talent,” backing her championship ambitions for this season and her goal to reach Pro class by 2026. The partnership comes as Rockstar builds a roster that includes LIA BLOCK and other young talents, showing they’re investing in the future of motorsports rather than just established names.
• This deal represents more than individual success—it’s validation that women’s achievements in male-dominated series create real commercial value. While Rockstar struggles with declining sales since PepsiCo’s 2020 acquisition, they’re smart to bet on drivers like SORENSEN who are rewriting what’s possible in their respective competitions.

formula drift, motorsports sponsorship, prospec, rockstar energy