JESSICA HAWKINS and MATHILDA PAATZ Lead Aston Martin’s Diversity Push
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May 17, 2026
GRRL! SUMMARY:
- JESSICA HAWKINS serves as driver ambassador and head of F1 Academy at Aston Martin Aramco, positioned as role model for younger female fans entering motorsport’s expanding demographic.
- MATHILDA PAATZ competes as F1 Academy driver under Aston Martin banner, part of team’s strategy to attract 42 percent female fanbase through visible representation in junior formula.
- Aston Martin targets five-year plan making team natural choice for young female fans while maintaining traditional supporter base through dual-demographic engagement strategy and STEM outreach programs.
UPCOMING:
- F1 Academy season continues with Aston Martin’s Hawkins and Paatz competing
- Aston Martin STEM initiatives rolling out following 2025 US Grand Prix Science Inside campaign
LINKS TO RACER'S PROFILE PAGES:
GRRL! summary based upon reporting by Lily Ford originally appearing on www.hollywoodreporter.com
