AMNA AL QUBAISI Teams with Chevrolet for Groundbreaking Women’s Day Campaign

March 13, 2025

by Anup Oommen // from campaignme.com

• Chevrolet Arabia chose AMNA AL QUBAISI, the first Arab woman to compete in Formula 4, as the face of their International Women’s Day campaign – finally, a brand that gets it. Instead of generic empowerment messaging, they showcased her actual groundbreaking achievements while handing over a Corvette E-Ray to symbolize progress and performance.
• The campaign blended Arabic poetry with artistic storytelling and went social-first, leveraging both Chevrolet’s channels and AL QUBAISI’s platform to maximize authentic reach. We love seeing brands recognize that real stories resonate more than manufactured moments – her credibility as a barrier-breaking racer brought the authenticity that made this campaign work.
• The results speak for themselves: over 1 million people reached in just four days, proving that when you center actual female achievement instead of surface-level celebration, audiences respond. AL QUBAISI’s involvement brought the kind of credibility that resonates with women looking for inspiration to challenge norms in their own fields.

brazilian formula 4, chevrolet corvette, international women’s day, social media campaigns