F1 Academy Gets Bold Rebrand as SUSIE WOLFF Celebrates Series Growth

January 22, 2026

• F1 Academy drops the cyan-to-purple fade for a bold new purple base with hot pink and cyan accents, plus a pixelated font that screams confidence. SUSIE WOLFF isn’t just changing colors—she’s declaring that this series has earned its place and won’t be ignored anymore.
• The rebrand comes as F1 Academy prepares for year four with genuine momentum behind it. We’ve watched this series go from racing in front of empty stands to becoming part of F1 weekends, proving that when you give women proper platforms, they deliver the goods that fans want to see.
• The timing couldn’t be better, with 2025 champion DORIANE PIN landing a Mercedes development driver role just last month. That’s the kind of career progression that validates everything WOLFF has been building—a real pathway where talent gets recognized and rewarded, not just talked about in press releases.

all-female f1 academy, development driver, formula 1, mercedes