F1 Academy & Hello Kitty Team Up to Challenge Motorsport’s Outdated Perceptions

September 26, 2025

• F1 Academy is closing its third season with a groundbreaking Hello Kitty partnership at the Las Vegas Grand Prix finale – and honestly, we’re here for this bold move. While some traditionalists might clutch their pearls, Susie Wolff and her team are doing exactly what motorsport needs: challenging outdated perceptions of what belongs on track.
• The collaboration goes big with a dedicated Hello Kitty grandstand in the East Harmon Zone ($1,450 for three-day packages), complete with limited-edition merchandise, paddock access, and special character appearances. It’s a savvy play that recognizes F1 Academy’s diverse fanbase and creates an inclusive atmosphere that traditional motorsport often struggles to achieve.
• This Vegas finale arrives as the championship battle between Prema Racing and Campos Racing heats up, setting the stage for drama both on and off track. The timing couldn’t be better – using the sport’s most glamorous venue to showcase how women’s racing can embrace creativity and accessibility while delivering serious competition.

all-female f1 academy, campos racing, las vegas grand prix, prema racing