SUSIE WOLFF, BIANCA BUSTAMANTE Lead F1’s Female Revolution

June 8, 2026

• SUSIE WOLFF manages F1 Academy, the all-female racing series launched 2023, revolutionizing motorsport access while advocating for women throughout F1’s structure and operations.
• BIANCA BUSTAMANTE became McLaren’s first female Racing Driver development program member, driving F1 Academy while building 1.5M TikTok followers showcasing engineering career paths.
• TONI COWEN-BROWN breaks technical barriers through social content, translating complex racing strategy into digestible formats that empower new female fans with insider knowledge.
• Female fans comprise 42% US F1 viewership, with three in four new fans being women, creating powerful social communities from fanfiction to watch parties.

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