HANNAH SCHMITZ & LAURA MUELLER Among Key Women Powering F1 Behind Scenes

December 13, 2025

• While there are no female drivers on the current F1 grid, women like Red Bull’s principal strategy engineer HANNAH SCHMITZ, Haas race engineer LAURA MUELLER, and Sky Sports strategy analyst BERNIE COLLINS are proving that the real power moves happen behind the scenes. These women aren’t just filling roles—they’re shaping race strategies and outcomes at the highest level of motorsport.
• F1’s global fan survey revealed that female viewership has more than doubled since 2017, with women now making up 40%+ of the fanbase. This growth coincides with increased visibility of women in key technical and strategic positions, showing that representation matters both on and off the track for attracting new audiences to motorsport.
• The sport’s success in converting new fans through accessible content and behind-the-scenes access offers lessons for other motorsport series. With 27% of F1’s 100,000+ survey respondents being new fans in the last five years, the combination of strategic women’s involvement and engaging media coverage is clearly working to expand the sport’s reach.

formula 1, haas f1 team, oracle red bull racing, sky sports f1