JADE AVEDISIAN Already Getting Toyota’s Development Money While Others Chase

February 25, 2026

• While everyone’s talking about 13-year-old Keelan Harvick’s new Toyota deal, Kenny Wallace made sure to call out that JADE AVEDISIAN is already getting that same manufacturer backing. It’s a casual mention that shows how Toyota is quietly building their talent pipeline with female drivers while other manufacturers are still figuring out their development strategies.
• Wallace’s comments reveal the stark reality of racing economics – families like the Harvicks have been “writing those checks” and “spending a lot of money” developing their kids before manufacturer support kicks in. For drivers without family money, programs like Toyota’s become essential pathways, making AVEDISIAN’s inclusion in their system particularly significant.
• Toyota’s approach stands out because they’re building talent from scratch rather than poaching established names. They’re spotting drivers as young as 12-15 and creating that “cradle-to-Cup path,” which puts AVEDISIAN in an elite group getting long-term manufacturer investment while competitors rely on family funding or scramble for scattered support from Chevrolet and Ford’s less structured programs.

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