JESSICA HAWKINS Headlines Aston Martin’s Austin Fan Fitness Push

November 4, 2026

• JESSICA HAWKINS, Aston Martin Aramco’s Driver Ambassador and Head of F1 Academy, headlined an Austin padel event at Padel Society, introduced by Jenson Button, three days before the US Grand Prix.
• The event was part of I/AM Active, Aston Martin’s fan engagement programme designed to bring race-week energy to local fitness culture in each host city.
• Austin activations included a Celsius run club at UT campus and paddle boarding on Lady Bird Lake — all designed to meet fans beyond the circuit gates.
• With 99% of F1’s estimated 830 million fans never trackside, HAWKINS’ ambassador role in these grassroots events puts a familiar face at the heart of fan outreach.

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