JESSICA HAWKINS Bridges F1 & Academy as TINA HAUSMANN’s Aston Martin Mentor

May 4, 2025

• JESSICA HAWKINS has evolved from W Series competitor to Aston Martin’s head of F1 Academy, proving there’s more than one way to make it in motorsport. After becoming the first woman to test a modern F1 car in five years, she’s now the strategic bridge between F1’s top tier and its junior female development series, mentoring driver TINA HAUSMANN while competing in GT World Challenge Europe herself.
• The 30-year-old isn’t just wearing team colors for show – she’s actively developing HAUSMANN’s weekend program and ensuring F1 Academy drivers get the support they need to advance. Her hands-on approach includes everything from media strategy to race weekend coaching, demonstrating how team partnerships with F1 Academy can actually function beyond just slapping logos on cars.
• While critics debate F1 Academy’s purpose, HAWKINS cuts through the noise with clarity: this isn’t about creating a “ladies’ Formula 1” but giving women the junior formula experience they need to compete at higher levels. Her new ELEMIS partnership also signals how beauty and fashion brands are recognizing motorsport’s 41% female fanbase – a demographic she says the sport is finally acknowledging after years of being overlooked.

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