KATHERINE LEGGE Teams Up With E.l.f. Beauty to Put Girls in Driver’s Seat

October 28, 2025

• KATHERINE LEGGE stepped up as the face of motorsports in e.l.f. Beauty’s new “Give an e.l.f.” campaign, joining tennis icon Billie Jean King and civil rights activist Amanda Nguyen to champion what really matters. While others talk the talk, LEGGE walks the walk, declaring her commitment to “putting girls in the driver’s seat” and breaking down the barriers that keep women from reaching the starting line.
• The timing couldn’t be better – e.l.f. Beauty just dropped their 2025 Impact Report showing they’ve put their money where their mouth is, donating over $2.5 million to causes and rallying 140+ business leaders behind their “Change the Board Game” initiative. Their goal? Double the number of women and diverse members on corporate boards by 2027, because apparently some people still need a roadmap to figure out that representation matters.
• This isn’t just another feel-good campaign from a beauty brand trying to score points – e.l.f. is making real moves with boardroom diversity initiatives and putting actual dollars behind women’s advocacy. Sure, they stumbled earlier this year with that Matt Rife controversy, but credit where it’s due: they owned the mistake and kept pushing forward with campaigns that actually advance women instead of just using us for marketing.

corporate sponsorship, diversity initiatives, e.l.f. beauty, womens advocacy