KATHERINE LEGGE Secures e.l.f. Cosmetics Backing Despite Season Struggles

June 4, 2025

by Param Davies // from www.profootballnetwork.com

• KATHERINE LEGGE secured a crucial sponsorship deal with e.l.f. Cosmetics that will fund at least seven more NASCAR races, proving that smart brands recognize her value even when the trolls are loud. The partnership extends beyond just slapping a logo on her car—they’re investing in fan engagement with initiatives like the ‘Power Grip Garage’ experience at Charlotte.
• While LEGGE’s been dealing with DNFs and online hate this season, she’s about to make history as the first woman to compete in NASCAR’s Cup Series since Danica Patrick hung up her helmet in 2018. Her upcoming debut at Mexico City’s Autodromo Hermanos Rodriguez will mark her as only the eighth woman ever to race at NASCAR’s highest level.
• The timing of this sponsorship deal shows exactly why we need more brands like e.l.f. Cosmetics in racing—they’re backing LEGGE when she needs it most, not just when she’s winning. Her honest quote about wanting to be “respected as one of the best drivers in motorsport” hits at the heart of what every woman in racing faces: having to prove themselves over and over again.

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