KATHERINE LEGGE’s Evolution: From Hiding Femininity to Pink Car Girl Power

July 21, 2025

• KATHERINE LEGGE opened up about the pressure she felt early in her career to suppress her femininity, adopting a “tomboy” approach after receiving advice on how to dress and act to avoid being seen as a “gimmick” in the male-dominated racing world. The 44-year-old explained she wanted respect as a driver first, not to be singled out as one of the few women in the sport.
• Everything changed when e.l.f. Cosmetics approached LEGGE for Indianapolis 500 sponsorship, suggesting she drive a pink car – an idea that initially made her hesitate. The partnership sparked a “girl power” movement with overwhelming support from female fans, proving that femininity and being a “badass racecar driver” weren’t mutually exclusive concepts in motorsports.
• The e.l.f. Cosmetics partnership returns for the upcoming Brickyard 400 NASCAR Cup Series race at Indianapolis Motor Speedway, continuing to challenge motorsport’s status quo. LEGGE has made four NASCAR Cup starts in 2025, with her best finish being 19th at the Chicago street race – marking the first top-20 by a female driver since Danica Patrick in November 2017.

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