ESMEE KOSTERMAN Lands Lego F1 Academy Drive as Brand Backs Women’s Racing

November 20, 2025

• ESMEE KOSTERMAN scored the ride we all want to see more of—a fully-backed F1 Academy seat with Lego Racing starting in 2026. The Dutch driver will pilot a yellow, pink, blue, and black liveried car in what marks a serious commitment from a major brand to women’s racing, not just token sponsorship.
• This isn’t just about one driver getting support; Lego is launching an official F1 Academy car set that puts women’s racing directly into kids’ hands. As F1 Academy managing director Susie Wolff put it, young girls building this car should see “their potential, and their place in the world of motorsport.” Finally, a toy that shows girls they belong on the grid, not just in the stands.
• The timing couldn’t be better as F1 Academy expands with backing from all ten Formula 1 teams plus a new Cadillac entry next year. KOSTERMAN will be competing in a field that’s growing in legitimacy and support—exactly what we need to see more brands recognizing and investing in properly.

all-female f1 academy, formula 1, lego, motorsport partnerships