RAFAELA FERREIRA Gains High-Profile Backing from Ricciardo’s Enchanté Brand

May 3, 2025

• Brazilian rising star RAFAELA FERREIRA scored a major partnership win when Daniel Ricciardo’s Enchanté lifestyle brand officially teamed up with the VCARB F1 Academy programme. This collaboration marks Enchanté’s first official Formula 1 tie-up and puts FERREIRA front and center in a high-profile brand launch that debuted at the Miami Grand Prix with special livery and limited-edition merchandise.
• While not officially a mentor, Ricciardo’s involvement gives FERREIRA access to invaluable racing wisdom and professional guidance from a Grand Prix winner. The partnership goes beyond typical sponsorship – it’s positioning FERREIRA as part of Ricciardo’s legacy-building strategy as he transitions from driver to entrepreneur and cultural architect within F1.
• The collaboration represents more than marketing flash – it’s a strategic investment in women’s racing development. FERREIRA’s association with someone of Ricciardo’s stature brings legitimacy and visibility to her F1 Academy campaign, while the partnership creates a bridge between seasoned F1 veterans and the sport’s rising female talent through fashion, mentorship, and paddock presence.

all-female f1 academy, lifestyle partnerships, miami grand prix, vcarb