RUTH BUSCOMBE on How AWS Is Bringing F1 Strategy Data to Fans

October 29, 2026

• RUTH BUSCOMBE, F1 technical adviser and AWS motorsports ambassador, explains how new fan-facing tools mirror the exact data and math strategists have used inside teams for 70 years.
• Track Pulse, previously a broadcast-only producer tool since 2023, is now available to fans via F1’s data channel on Apple TV and F1 TV, flagging pace changes, tire strategies and overtake setups in real time.
• BUSCOMBE frames the fan data access as democratization: “Rather than it just being a black box where the Formula One teams get to have all the fun, now you get to see the same kind of data.”
• AWS powers roughly two dozen live F1 Insights including Battle Forecast, Tire Performance and Close to the Wall, each drawing on sensor data from 300 sensors generating 1.1 million data points per second per car.

aston martin aramco formula one team, aws, circuit of the americas, track pulse