Sephora Joins F1 Academy, Backs Spanish Rookie NATALIA GRANADA for 2026

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March 12, 2026

GRRL! SUMMARY:

  • NATALIA GRANADA completes the 2026 F1 Academy grid as Sephora’s sponsored rookie driver, piloting a branded Prema entry marking the beauty retailer’s first global motorsport sponsorship.
  • SUSIE WOLFF emphasizes the partnership transcends beauty, targeting outdated motorsport stereotypes while Sephora commits to activations across 18 F1 weekends including Paddock Club glam bars.
  • GRANADA views the Sephora backing as validation that confidence and expression unite beauty and sport, calling major brand support crucial for advancing female driver ambitions in professional racing.

UPCOMING:

  • F1 Academy 2026 Season Opening Round
  • Sephora End-of-Year Drivers’ Celebration

LINKS TO RACER'S PROFILE PAGES:

NATALIA GRANADA SUSIE WOLFF

all-female f1 academy, british single-seater, prema

GRRL! summary based upon reporting by sigadmin originally appearing on sportindustry.co.uk