SUSIE WOLFF: F1 Academy Focuses On Expanding Grassroots Talent Pipeline

June 22, 2026

• SUSIE WOLFF emphasizes collective talent development over individual stars, prioritizing expansion of young female driver pipeline as F1 Academy enters third season with growing momentum.
• Managing director reports increased karting participation among young girls targeting F1 Academy, witnessing firsthand the grassroots impact while attending races with her son.
• Strategic partnerships with Hello Kitty, Disney, and Sephora expand reach to younger, wider audiences while promoting message that drivers can be feminine and fierce simultaneously.
• WOLFF acknowledges timeline for meaningful change requires patience, expressing gratitude for F1, team support, and fan engagement driving positive transformation in motorsports.

all-female f1 academy, all-female racing series, formula 1