TONI BREIDINGER Scores Historic 818 Tequila Partnership as NASCAR Primary Sponsor

April 25, 2025

• TONI BREIDINGER landed a game-changing primary sponsorship deal with Kendall Jenner’s 818 Tequila, making her the brand’s first national sports partner and bringing a female-founded company into NASCAR’s traditionally male-dominated sponsor landscape for the first time.
• The partnership showcases smart alignment between two women breaking barriers in male-dominated industries – BREIDINGER’s authentic approach to building her NASCAR career mirrors 818 Tequila’s community-focused, transparency-driven brand values that have disrupted the tequila space since 2021.
• With over five million social media followers and partnerships including Sunoco, Raising Cane’s, and Celsius, BREIDINGER proves that building your platform strategically pays off – her recent season-best 18th place at Rockingham shows the racing is backing up the marketing buzz as she sits 23rd in Truck Series standings.

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