TONI BREIDINGER Lands 818 Tequila Deal as Kendall Jenner Backs NASCAR Rookie

April 25, 2025

by Nick DeGroot // from www.motorsport.com

• TONI BREIDINGER just landed a breakthrough sponsorship deal with 818 Tequila, marking Kendall Jenner’s company’s first foray into motorsports. The partnership recognizes what we’ve been saying all along – BREIDINGER’s value extends beyond the track, with her five million social media followers dwarfing every other driver in the Truck Series field.
• While she’s currently sitting 23rd in championship standings during her rookie NASCAR Truck Series campaign, BREIDINGER’s recent 18th-place showing at Rockingham represents solid progress. Her career trajectory shows consistent growth from ARCA competition where she notched four top-fives and 27 top-tens across 65 starts, proving she belongs in the big leagues.
• The 818 Tequila branding will debut on BREIDINGER’s No. 5 TRICON Garage Toyota at Nashville Superspeedway on May 30th as primary sponsor. This deal represents exactly the kind of mainstream brand recognition women’s motorsports needs – a major consumer company betting on talent and marketability rather than just traditional racing metrics.

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