TONI BREIDINGER Outranks F1 Stars in Global Marketability Rankings

October 23, 2025

• TONI BREIDINGER landed at 67th on SportsPro’s global athlete marketability rankings, the only NASCAR driver to crack the top 100 and beating several Formula 1 stars in the process. While sitting 23rd in Truck Series points, her 2.4 million Instagram followers and crossover appeal between racing and modeling have built a brand that transcends traditional motorsport boundaries.
• The rankings put BREIDINGER ahead of four-time world champion Max Verstappen (81st), Mercedes rookie Kimi Antonelli (78th), and McLaren’s Oscar Piastri (64th). Only Charles Leclerc (25th) and Lando Norris (41st) from the F1 grid managed to outrank the Toyota driver, except of course for Lewis Hamilton who topped the list as the world’s most marketable athlete.
• BREIDINGER’s placement highlights how women in motorsport are finding new ways to build sustainable careers beyond just on-track performance. Her success in converting racing credibility into mainstream marketability shows there’s real value in the unique perspective and authenticity that female drivers bring to a sport still catching up to modern audience expectations.

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