Abby Rakshit
WoMo racing // n/a
Abby's Socials:
Abby Rakshit, a motorsports entrepreneur and strategist, has revolutionized the industry through her startup Season and Racing Forces Media, championing diversity while creating innovative technology platforms that transform fan engagement, particularly for women.
Abby's Sponsors:
n/a
CHAT & RACER CALENDAR COMING
GRRL! Weekly Top-10 Newsletter
SubscribeSOCIALS:
VIDEOS:
FULL BIO: Abby Rakshit
Abby Rakshit stands out in the motorsports world not as a driver but as a visionary entrepreneur and strategist working to transform the industry through technology, inclusivity, and innovative fan engagement.
EARLY YEARS
Born in India before relocating to the United States, Abby built an impressive educational foundation with a degree in civil engineering from the National Institute of Technology in Raipur, followed by a double master’s in information systems and operations management from the University of Florida[2][1].
EARLY SUCCESS
Rather than competing on the track, Rakshit’s early career success came through her work at Cummins, where she managed multimillion-dollar portfolios and reported directly to the COO, showcasing her exceptional ability in industrial engineering and supply chain management[1]. This foundation led to her pivotal role at Lyft, where she navigated the intersection of technology and automotive partnerships, developing expertise that would later inform her motorsports ventures[1].
NOTABLE ACHIEVEMENTS
- 2022: Founded Racing Forces Media, creating a digital platform focused on inclusion and representation in motorsports[3].
- 2023: Led the first-ever SXSW panel discussing Formula 1’s broader implications beyond racing[3].
- 2023: Founded Season, a startup aimed at disrupting sports tech by enhancing fan engagement with a focus on female fans[2].
- 2023: Joined McKinsey & Company’s Future of Mobility and Sports teams, bringing her expertise to strategic consulting in motorsports[5].
REPUTATION
In the motorsports community, Abby has established herself as a powerful advocate for diversity and inclusion, particularly for women and people of color in an industry historically dominated by white males[3]. Known for her strategic mindset and innovative approach to solving complex problems, she’s respected for addressing technological design bias by creating solutions specifically for female fans—an underserved market in motorsports[2]. Her reputation is built on her ability to bridge the worlds of technology, business strategy, and motorsports while pushing for meaningful representation throughout the industry[4].
FUTURE GOALS/PLANS
Looking beyond 2025, Rakshit aims to continue expanding her influence in motorsports through her startup Season, with plans to revolutionize how fans—particularly women—engage with racing[2]. Rather than pursuing racing herself, her future focuses on creating a motorsport ecosystem that reflects global diversity both on and off the track, developing technology platforms that make racing more accessible to broader audiences, and continuing to advocate for increased representation of women in leadership positions throughout the industry[3][5].
References:
Professional background and education details
Season startup and sports tech innovations
Racing Forces Media and diversity advocacy
Strategic leadership in motorsports logistics
McKinsey role and future mobility work
Have Abby updates or corrections? Please let us know – We’d love to keep this profile current.
