Josie Rimmer
WoMo racing // United States
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From 13-time equestrian champion to rally racer, Josie Rimmer now leads DirtFish’s women’s motorsport initiatives, transforming the industry through advocacy and competition.
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Josie Rimmer is a transformative force in motorsports who pivoted from being a 13-time world champion equestrian to becoming an influential rally racer and advocate for women in the sport, currently serving as Head of Strategy and Women in Motorsport Coordinator at DirtFish Rally School.
EARLY YEARS
While specific details about Josie’s early childhood location and family dynamics remain private, she grew up in an environment with a strong family car culture that would later influence her career path. Before entering motorsports, Josie dedicated most of her life to competitive horse riding, where she developed the discipline and competitive spirit that would transfer to her racing career.
EARLY SUCCESS
Josie’s transition into motorsports came during the Covid pandemic following the loss of her beloved horse, when she decided to shift from equestrian sports to “a different kind of horsepower.” She began rallycross racing in 2020 and competed in her first stage rally the following year. From the beginning, her experience as a 13-time world champion equestrian provided her with the mental toughness and competitive edge needed to quickly adapt to the demands of rally racing. Recognizing the lack of female representation in motorsport, Josie also became an immediate advocate for women in the sport, amplifying her impact beyond her performance on the track.
NOTABLE ACHIEVEMENTS
- Pre-2020: 13-time world champion in equestrian competition.
- 2020: Began rallycross racing career.
- 2021: Competed in her first stage rally.
- Current: Serves as Head of Strategy and Women in Motorsport Coordinator at DirtFish Rally School.
- Ongoing: Organizes the annual Women in Motorsport Summit at DirtFish Rally School.
REPUTATION
Rimmer has established herself as a powerful advocate for gender equality in motorsports, using her platform to ensure women’s accomplishments are recognized and celebrated. Her work at DirtFish Rally School has been instrumental in creating pathways for female participation in rallying and other motorsport disciplines. The Women in Motorsport Summit, which she organizes, has grown to become a significant gathering that celebrates and amplifies female voices in the racing community. Josie’s dual expertise as both a competitive racer and strategic leader has earned her respect throughout the industry, positioning her as someone who can drive change both on and off the track.
FUTURE GOALS/PLANS
In 2025, Josie will continue to spearhead the DirtFish Women in Motorsport Driver Program, an initiative designed to cultivate and support women racers by selecting and promoting drivers like Michele Abbate and Aoife Raftery. She plans to coordinate the annual DirtFish Women in Motorsport Summit at America’s Car Museum in Tacoma, which has grown to attract hundreds of in-person attendees and thousands online. Long-term, her mission is to make female competition in motorsport unmistakably visible and normalized, creating sustainable pathways for women across all roles in the motorsports ecosystem through strategic partnerships with teams and sponsors aligned with DirtFish.
References:
DirtFish: Women in Motorsport – Josie Rimmer Profile
Motorsport Magazine: The Rise of Women in Rally Racing
DirtFish Rally School: Women in Motorsport Driver Program
Rally Sport Magazine: From Horses to Horsepower – Josie Rimmer’s Journey
Women in Motorsport Summit 2024 Highlights
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