Kate Beavan

Kate Beavan isn’t a racer—she’s the woman who helped turn Formula One into a commercial empire and is now working to ensure the sport finally crowns its first female world champion.

EARLY YEARS

There’s remarkably little public information about Kate Beavan’s early life, which is perhaps fitting for someone who’s spent two decades operating behind the scenes of the world’s most glamorous motorsport. What we do know is that she qualified as a lawyer, a credential that would prove far more useful in the cutthroat world of Formula One than any karting background ever could.

Her entry into F1 came about twenty years ago—around 2004—and it happened, in her own words, “quite by accident.” After qualifying as a lawyer, she began working for Tom Walkinshaw, the legendary team owner who had just purchased the struggling Arrows team. It was an unconventional gateway into motorsport, but then again, Beavan’s entire career has been about carving paths where none existed before.

OTHER INTERESTS

Beyond her legal qualifications and her F1 work, Beavan has kept her personal interests remarkably private. What’s clear is that her professional life has consumed her in the way Formula One tends to do with those who fall under its spell—completely and without apology.

EARLY SUCCESS

Beavan’s big break came in 2003 when Bernie Ecclestone himself asked her to work for him. The remit was vast and vague in that very Bernie way: commercial opportunities. Everything from intellectual property and licensing to theme parks, broadcasting F1 in cinemas, and hospitality fell under her purview. It was the kind of role that required someone who could see the business potential in F1’s brand beyond just the racing—and Beavan proved she could.

One project in particular captured her attention: the Formula One Paddock Club, the sport’s premium hospitality offering. She became hooked. “In 2003 Bernie Ecclestone asked me to work for him… One of the things was to look at the hospitality business… the Formula One Paddock Club—and I became hooked,” she recalled. That “hook” turned into a full-time role as F1’s Director of Hospitality and Experiences, a position she held for years while building what would become one of the sport’s most lucrative revenue streams.

Her success wasn’t just about selling luxury experiences—it was about understanding what made F1 intoxicating in the first place. “Formula One is about excellence and being around a family of people who share one thing in common—they are all at the top of their game. To be in that environment is intoxicating, it’s addictive. And that raises your own performance,” she explained. It’s that philosophy—surrounding yourself with excellence to elevate your own game—that she’s now applying to an entirely different challenge.

NOTABLE ACHIEVEMENTS

• CIRCA 2003: Asked by Bernie Ecclestone to oversee F1’s commercial opportunities, including IP, licensing, theme parks, cinema broadcasts, and hospitality, eventually becoming F1’s Director of Hospitality and Experiences[3].
• 2004-2024: Over 20 years of experience in F1’s legal, licensing, and commercial projects, becoming known as “Formula One royalty” with deep expertise in the sport’s business operations[1][3][4].
• 2024: Joined More Than Equal, a not-for-profit initiative co-founded by David Coulthard and Karel Komarek, aimed at developing the first female F1 world champion[1][2][4].

INSPIRATIONS

When David Coulthard came calling about More Than Equal, Kate didn’t hesitate. “It’s not so much what inspired me to get involved with More Than Equal, it’s who—and that was David,” she said. His motivation was deeply personal: his sister had been as good, if not better, at karting than he was, yet he was the one propelled to the top while she wasn’t. “When he asked me if I wanted to help him set this up, it took about a nanosecond—or in Formula 1 speak, a thousandth of a second—to say yes,” Beavan recalled[2].

She also credits Deborah Mayer, the force behind Iron Dames, as “an absolute heroine” for investing in female talent and demonstrating that women can win competitively against men. It’s clear Beavan draws inspiration from people who don’t just talk about change—they fund it, build it, and prove it works[1].

REPUTATION

In F1 circles, Kate Beavan is considered royalty. She’s the person with the keys to the kingdom—someone who can unlock access to the sport’s most exclusive spaces and understand its commercial DNA better than almost anyone. Her deep expertise made her the perfect choice to help More Than Equal navigate the notoriously complex world of Formula One[1][3].

But what sets her apart isn’t just her insider knowledge—it’s her clarity of mission. She’s not interested in half-measures or feel-good initiatives that tinker around the edges. “That’s why our focus is to get a woman competing and winning in Formula One, because we need to change that narrative and we need to knock that myth on the head, get a woman winning in Formula One, a world championship, and then the narrative will change,” she stated bluntly[1].

It’s a reputation built on two decades of getting things done in an environment where excellence isn’t optional—it’s the baseline.

FUTURE GOALS/PLANS

Beavan’s current focus is entirely on More Than Equal, and the goal is as ambitious as it is specific: to develop the first female Formula One world champion. Not just a participant, not just a point-scorer—a champion.

The strategy is characteristically sharp. “We made a decision right at the very beginning when More Than Equal was set up that if we were going to crack this, we needed to bring in expertise from other fields,” she explained. “There isn’t a high-performance athlete programme in motorsport for girls. So let’s go and find somebody who’s built a high-performance athlete programme in another sport and apply that to Formula One”[1].

That’s exactly what they’ve done, bringing in people like Tom Stanton from British Cycling and tapping into expertise from Sport England’s “This Girl Can” campaign. It’s about changing the narrative through results, not rhetoric. And if anyone knows how to build something from scratch in F1 and make it commercially and competitively viable, it’s Kate Beavan.

She’s spent twenty years helping Formula One print money. Now she’s spending her expertise on something that might actually change it.

References:

Motorsport Week Exclusive Interview, May 13, 2024
Kate Beavan Talks F1, Event Innovation, and More Than Equal, September 26, 2024
The Worlds Best Events: Kate Beavan Interview
Females in Motorsport: More Than Equal Profile