Lauri Eberhart

WoMo racing //

To go to one of the most beautiful places in the country and run a speedway is really an exciting project.

Lauri's Socials:

Lauri's Sponsors

(let them know Lauri sent you)

nickname:

Luricane

Birthday:

Unknown

Birthplace:

racing type:

WoMo racing

team(s):

racing status:

Pro

height (cm):

183

residence:

Charlotte, North Carolina

inspiration(s):

guilty pLEASURES:

FOLLOWING:

GRRL! Number:

GRRL-0184

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profile updated: June 12, 2025

Lauri Eberhart is a pioneering motorsports executive who began her career as a high school assistant at Michigan International Speedway and rose to become CEO of Friends of Laguna Seca, bringing extensive experience in motorsport management and legal expertise to the historic raceway’s revitalization.

EARLY YEARS

While still in high school, Lauri began her motorsports journey as an assistant to Michigan International Speedway’s public relations director, establishing early connections in the racing world that would shape her professional trajectory.

EARLY SUCCESS

Early in her career, Eberhart managed day-to-day operations of Charlotte Motor Speedway for three years, demonstrating her leadership capabilities and setting the foundation for her future executive roles in motorsports management.

NOTABLE ACHIEVEMENTS

2024: Appointed CEO of Friends of Laguna Seca to lead the historic raceway’s revitalization efforts[1].
2024: Established a local chapter of Women in Motorsports North America (WIMNA) on the Monterey Peninsula[2].
Prior to 2024: Served as General Counsel of Speedway Motorsports and Charlotte Motor Speedway for over 12 years[1].

REPUTATION

In the motorsports community, Lauri has built a reputation as an accomplished executive with extensive legal and operational expertise, having negotiated and structured high-profile sports corporate transactions valued at over $5 billion and advised on hundreds of major motorsports events throughout her career.

FUTURE GOALS/PLANS

Looking beyond 2025, Eberhart aims to complete her three-phase vision for Laguna Seca, moving from restoration and revitalization to full reinvention—expanding the venue’s appeal and modernizing the track’s business model to create a sustainable facility that serves both the racing community and broader Monterey County interests.